Chupa Chups ist without a doubt the most famous
lollipop brand in the world.
- Some 54 billion Chupa Chups are sold every year
- There are now more than 100 sorts in almost every flavor. Besides fruity flavors, they are also available with fillings, as mini-lollipops and special-edition lollipops
- Since 2011 there has also been the Chupa Chups chewing gum Big Babol and Cotton Bubble Gum
Communication
With the advertising and presentation of its brand at the POS, Chupa Chups has set standards from the first lollipop on. The very first example of this is the jingle from the year 1961 whose popularity actually led to the creation of final name of the brand.
Equally popular and pioneering was the “Lick me” campaign with its daring tonality, which hit the mark, and in 1994 became a key part of the Chupa Chups success story. The campaign was succeeded by the new Chupa Chups character Chupa Chuck with his motto “Life less serious” in 2009.