Fisherman’s friend is one of the greatest and certainly the oldest success stories in the
confectionery market.
- The world-famous breath fresheners have been produced for more than 150 years
- The band’s only production site is in Fleetwood
- Initially Fisherman’s Friend was sold only in pharmacies
- There are currently 7 Fisherman’s Friend flavors listed among the 10 strongest selling
candies in the gas station segment - There are a total of 12 flavors available
- Fisherman’s Friend is the host to unique and award-winning events such as the
Fisherman’s Strongman Run or the Poetry Slam 2011
Communication
The Fisherman’s Friend brand values of “strength” and “freshness” are known to millions of people today. One of the reasons can be attributed to the campaign motto “You’re too strong to be weak”.
This motto is used in TV commercials to this day – in its own special way but just as original as it was 20 years ago.