Mentos is Perfetti Van Melle’s no. 1 brand- It is synonymous with the ultimate chewing pastille
- In Germany there are now 10 different Mentos flavors
- In 2007 Mentos stormed the chewing gum market with the “GUM” series
- Mentos distinguishes itself with innovative chewing pastilles
in attention grabbing packaging
Communication
With its cult packaging, the Mentos roll, as well as its communication strategy, Mentos has been a formative brand
in the confectionery industry for several decades.
Mentos has shone for years with modern and unconventional marketing campaings.
Television commercials demonstrating the coolness and humor
will continue to set further
spectacular highlights for the brand.