Smint was introduced in the mid 1990s- It is one of the most successful new launches in confectionery
of all times - Since its inception, the brand claim has always been
“No Smint. No kiss.” - Its unique characteristic is its “one at a time” dispenser
Communication
“No Smint. No Kiss.” marked the start of a brand communication
approach that demonstrated how just one unique product and one sustainable marketing approach can turn the market upside down.
And today, more than 15 years after its introduction to the market, Smint has remained true to its line: Driven by its current market claim “Smint me” it shows in a succinct and carefree manner, commercial after commercial, that fresh breath has unbeatable benefits in daily interactions.